MA Luxury Brand Management
01 January 1970
My primary research question is "how controversial publicity affect consumer's brand perception in terms of luxury cosmetics brands in the UK market?"
With this study, I want to analyse whether controversial marketing stratagies or products can significantly change consumer's opinion about certain brands and affect their purchase behaviour.
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About the researcher
I am a postgraduate student at Goldsmiths university studying Luxury Brand Management and I am taking this research for my dissertation project.
